Vice Golf has done something remarkable in an industry dominated by legacy brands: they have built a loyal, passionate customer base from scratch using a direct-to-consumer model and a product that genuinely delivers on its promises. For the used ball market, Vice represents one of the most interesting growth stories happening right now. If you have used Vice balls, their resale value is real, growing, and worth understanding in detail.
Used Vice Golf Ball Quick Facts:
- Vice is a direct-to-consumer brand with a growing resale presence
- Vice Pro and Vice Pro Plus are the most valuable Vice models to resell
- Popular with younger golfers and online-savvy buyers
- Urethane-covered models hold value better than the ionomer-covered lineup
- Mint condition Vice Pro balls have moderate but steady demand
- We buy all Vice models and conditions
| Model | Resale Tier | Best For | Key Selling Point |
|---|---|---|---|
| Vice Pro | Tier 3 — Moderate | Tour-level spin and feel | Best-selling Vice model on secondary market |
| Vice Pro Plus | Tier 3 — Moderate | Distance with low spin | Strong demand among performance-focused buyers |
| Vice Drive / Tour | Tier 4 — Lower | Budget distance | Lower per-ball value, sold in bulk |
Vice's Direct-to-Consumer Model: How It Shapes the Market
Vice does not sell in golf shops. You cannot walk into a pro shop or a big-box sporting goods store and buy Vice balls off the shelf. They sell exclusively through their own website, which keeps their prices well below traditional premium brands by eliminating retail markup, distributor margins, and pro shop commissions.
This DTC approach has profound implications for the used ball market. On the positive side, it means Vice balls have a lower retail price than comparable-quality balls from Titleist or Callaway, which creates a tighter spread between new and used prices. On the challenging side, it means casual golfers may not recognize a Vice ball when they see one — brand awareness, while growing rapidly, has not yet reached the level of the established players.
The result is a resale market that rewards knowledge. Golfers who know Vice will pay a fair price for used Vice balls because they understand the quality. Golfers who do not know Vice may pass them over in favor of a familiar name. As Vice's market share grows — and it is growing quickly — this recognition gap will continue to close, pushing resale values upward.
The Vice Lineup: Pro Plus, Pro Soft, Tour, and Drive
Vice offers four main models, each targeting a different player profile and price point. Understanding the differences helps you understand what your balls are worth:
Vice Pro Plus
This is Vice's flagship — a three-piece cast urethane ball designed to compete directly with the Pro V1 and Chrome Soft X. The Pro Plus delivers low driver spin, high ball speed, and exceptional greenside control. It is the most expensive Vice ball (though still cheaper than traditional premiums) and commands the highest resale value in the Vice lineup. If you have Pro Plus balls, these are your most valuable Vice product.
Vice Pro Soft
A three-piece urethane ball with a softer compression than the Pro Plus. Designed for golfers who prioritize feel and do not need the Pro Plus's low-spin characteristics. The Pro Soft competes with the standard Chrome Soft and the Bridgestone Tour B RXS. Resale value is strong — just a step below the Pro Plus. Many golfers actually prefer the Pro Soft's feel, giving it a dedicated buyer base in the used market.
Vice Tour
A three-piece ball with a surlyn (ionomer) cover instead of urethane. The Tour bridges the gap between Vice's premium urethane balls and their distance-focused models. It offers good spin and feel at a mid-range price point. Resale value is moderate — above budget balls but below the urethane-covered Pro Plus and Pro Soft.
Vice Drive
Vice's distance-focused, two-piece ball for golfers who want maximum distance and durability at the lowest price. The Drive is a solid performer in its category but sits at the lower end of the Vice resale value spectrum. Still worth selling, particularly in bulk.
Vice's Subscription Model Creates Surplus
Vice offers a subscription service where golfers receive a set number of dozens on a regular schedule. The pitch is convenience and a small per-ball discount. But subscriptions have a natural tendency to create surplus — life gets busy, rounds get cancelled, and golf balls accumulate faster than they get played.
We see this pattern frequently with Vice customers. A subscriber accumulates several unused or barely-used dozens and decides to sell the excess. If this is your situation, you are in a great position: lightly-used or unplayed Vice balls in good condition hold strong resale value, and we can give you a fair quote on the entire lot.
The subscription dynamic also means that the supply of used Vice balls entering the market tends to be higher-quality than average. Many Vice balls coming into the used market have been played only a few rounds — they are not pond balls or range finds. This higher average condition level is good for the overall resale market because it maintains buyer confidence in used Vice product.
Colorways: Does Color Affect Resale?
Vice is one of the most color-forward ball brands in the market. While they offer standard white, they also sell balls in red, neon lime, neon orange, and other bold colors. These colorways are part of Vice's brand identity — they appeal to golfers who want to stand out and express personality on the course.
In the resale market, color does have a minor effect. White balls are universally accepted and have the broadest buyer pool. Colored Vice balls have a slightly narrower audience but also have passionate fans who specifically seek them out. The net effect on resale value is minimal — a red Vice Pro Plus is worth approximately the same as a white one. If anything, the colored balls can be slightly easier to sell because the golfers who want them really want them and will pay full used-ball prices without hesitation.
The one exception: heavily faded or discolored balls lose value regardless of their original color. A neon lime ball that has faded to a dull yellow-green is less appealing than one that retained its vivid color. This is true of all colored balls across all brands, not just Vice.
Vice vs. Kirkland: The Two Disruptor Brands
Vice and Kirkland are often mentioned together as the two brands that challenged the premium golf ball establishment, but their approaches could not be more different:
- Kirkland leans on the Costco brand, rock-bottom pricing, and the allure of getting Pro V1 performance for a dollar a ball. Their customer is the value-conscious golfer who shops at Costco for everything.
- Vice leans on brand identity, customization, premium packaging, and a lifestyle-brand aesthetic. Their customer is the golfer who wants a great ball and also wants to feel like they have discovered something the mainstream has not caught onto yet.
In the resale market, Vice generally commands slightly higher per-ball prices than Kirkland, reflecting the higher retail price point and the stronger brand identity. Vice's urethane models (Pro Plus and Pro Soft) compete at a higher tier than Kirkland, which has a single model. However, Kirkland benefits from broader name recognition thanks to the Costco association.
Both brands represent the future of the golf ball market — a future where premium performance is not gated behind $55-per-dozen pricing. For sellers, both brands are worth selling, and both have growing resale demand.
Growing Brand Recognition and Future Resale Outlook
Vice's trajectory is sharply upward. Their social media presence is strong, their customer loyalty metrics are among the best in the industry, and they are expanding into new markets and product categories. Every year, more golfers discover Vice, try it, and stay. That expanding installed base is the single most important factor for future resale value.
We have seen used Vice ball demand increase measurably each year over the past three years, and we expect that trend to accelerate. If you are sitting on used Vice balls and wondering whether to sell now or wait, the honest answer is that Vice resale values are likely to be at least as strong in the future as they are today. That said, golf balls do degrade slowly over time even when stored properly, so there is no reason to hold onto balls you are not going to play. Sell them while they are in the best possible condition.
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We buy every Vice model — Pro Plus, Pro Soft, Tour, Drive, and any limited editions or special colorways. Get a free quote on your collection. Mix your Vice balls in with any other brands you have, and we will sort, grade, and price everything individually. Free shipping, fast payment.
See where Vice fits in the market: check our 2026 Brand Value Rankings or the Golf Ball Value Guide for comprehensive pricing by brand and condition.